Want to Attract Top Talent and Boost Your Bottom Line? Become a Best Workplace for Commuters!

HOUSTON, TX – In today’s competitive job market, attracting and retaining top talent takes more than strong compensation and benefit packages. The modern workforce prioritizes flexibility, well-being, and time savings. Becoming a Best Workplaces for Commuters (BWC) is a proven strategy to meet these expectations while strengthening your bottom line.

Attract and Retain High-Performing Talent

Employers who offer commuter benefits—such as transit subsidies, carpool and vanpool programs, flexible schedules, or bike and walk incentives—aren’t just offering trendy perks. They’re making a strategic, low-cost investment in retaining and attracting high-performing talent.

• Employees save an average of $790 per year, while employers save about $40 per month per employee in payroll taxes through pre-tax commuter benefit programs according to Edenred Benefits (Consult a qualified tax professional to understand how these programs my impact your organization’s specific tax situation).
• In industries like healthcare, inconvenient commutes rank among the top 10 reasons for voluntary resignations (Via Transportation).
• Each additional five minutes of commute time raises turnover risk by 1 percent, due to increased stress and weakened job attachment (Share Mobility).

When you support better commute options, you are not just creating convenience—you are demonstrating your organization understands what matters most to today’s workforce: flexibility, well-being, and time savings. These are the priorities that help you stand out as an employer of choice.

Build a Stronger Employer Brand

Becoming a Best Workplace for Commuters positions your company as forward-thinking and employee focused. You will receive national recognition and the right to use the BWC designation in your recruitment, public relations, and marketing—powerful tools to set you apart in a crowded talent marketplace.

Boost Morale and Increase Productivity

Long, frustrating commutes directly affect employee well-being and productivity. A workforce that spends less time in stressful commutes are more energized, engaged, and on time.

• Nearly 25 percent of workers are routinely late due to commuting issues, costing employers an estimated $3 billion annually—or about $600 per employee (Share Mobility).

Supporting options like telework, flexible hours, or alternate commuting modes, you boost employee satisfaction and reduce disruptions impacting your bottom line.

Save Money with Tax Advantages

Commuter benefits deliver direct financial value—not just for your employees, but for your business.

• Employees can set aside up to $790 annually in pre-tax income to cover eligible commuting expenses.
• Employers save about $40 per employee per month in payroll taxes when offering commuter benefit programs (Edenred Benefits).

These programs lower taxable income for employees and reduce your organization’s overall tax burden.

Join a National Network of Leaders

When you become a Best Workplace for Commuters—you join a respected group of organizations leading the way in workforce strategy and sustainability. Members gain access to exclusive tools, recognition, and resources, such as planning toolkits equipped with technical assistance, and employee engagement templates, elevating workforce planning and employee engagement.

Gain a Competitive Edge

Commuter benefits are more than staff incentives—they are proof that your organization is responsive, people-centered, and aligned with what today’s job seekers value most. Whether your goals are hiring, retention, morale, or operational cost savings, BWC recognition delivers measurable results.

Take the Next Step

Now is the time to act. Earning the Best Workplaces for Commuters designation signals to your team—and to the world—that you are leading with purpose and investing where it counts.

Ready to get started? Visit YourCommuteSolution.org/Partners to learn how to become a BWC partner.

Commute Solutions is a program of the Houston-Galveston Area Council, supporting employers across the region with free tools and resources to improve commuter benefits and workforce planning.

Get noticed. Stay competitive. Become a Best Workplace for Commuters.